How To Make Rejection Pay Off

I'm not in the writing or consulting or coaching or audio or video businesses.I'm in the rejection business, and this is precisely what I need to acknowledge and to form my activities around. Granted, it's an unusual viewpoint, but I believe it is more servicable, in the long run.

Actually, when I think about it, I can see I'm quite good at eliciting rejections, and this is why finally, I'm starting to focus on them.For example, I know for a fact that a vast percentage of the book proposals I submit to editors will be rejected. Yet, in light of this fact, why do I count my acceptances, when relatively speaking, there are so few?.

It doesn't make sense from a reinforcement standpoint, does it?.We're all creatures of gratification, so if I seek rejections, and I get a good share, I'll feel gratified because my goals will match my experiences.But if I go after approvals, endorsements, yeses, then I'm sure to be disappointed, right?.There are so few of them that it makes no sense to tether my self-esteem to such ephemera.Better to hinge my jollies to the no's.

And if I get enough of them, I'm sure to be disappointed by a few yeses, as well!.

.Dr. Gary S. Goodman, President of Customersatisfaction.

com, is a popular keynote speaker, management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone®, You Can Sell Anything By Telephone! and Monitoring, Measuring & Managing Customer Service, and the audio program, "The Law of Large Numbers: How To Make Success Inevitable," published by Nightingale-Conant. He is a frequent guest on radio and television, worldwide. A Ph.

D. from USC's Annenberg School, a Loyola lawyer, and an MBA from the Peter F. Drucker School at Claremont Graduate University, Gary offers programs through UCLA Extension and numerous universities, trade associations, and other organizations in the United States and abroad.

He holds the rank of Shodan, 1st Degree Black Belt in Kenpo Karate. He is headquartered in Glendale, California, and he can be reached at (818) 243-7338 or at:

By: Dr. Gary S. Goodman

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